A search result with a high CTR can often be given a boost
by Google because it’s seen as attractive and relevant. You
can increase your CTR by giving your page a custom meta
description. This can be done from the page’s HTML or if
you’re using WordPress, you could use a plugin like Yoast
SEO to do this. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be smooth and easy to follow.
Use keywords wisely
In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Before designing a website,
or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google.
Essential indexes for your backlinks
Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Make sure your site
is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings
What are the core ranking algorithms?
Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. It helps the search engines quickly determine what the page is about. According to SEO Consultant
, Gaz Hall: "SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web."
Which of your articles are most informative and valuable?
Meta description tags can influence click-throughs but aren't directly used for rankings. Like desktop content, mobile
pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic.