Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. User-generated content can increase the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment.
Powerful Title — But Avoid Clickbait
Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. A lot of
people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website.
Higher Search Engine Rankings
We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a
great way to give your website’s search rankings a boost. However, there’s also a
dark side to backlinks.
If Google suspects that there are spammy, low-quality sites linking to your site, your
rankings could suffer. This is known as “negative SEO”. (In some cases, spammers
will purposely direct lots of low-quality links to your site in order to cause negative
SEO.) Organizing your website
into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value.
Put a profile photo on your Google+ account
At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. According to Gaz Hall, a
UK SEO Consultant : "Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it."
Broken Links are becoming the content is king of link-building methods
Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Learning search engine
optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or “informational” keywords. Transactional keywords include a clear user intention to such as “buy red sneakers.” Informational keywords, in contrast, focus on obtaining information. Buyers are in this phase, for example, when they want to know more about a product before they buy it. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty.