Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. You should see improvements in website traffic, a key indicator of progress for your keywords. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind!

Data Mining – Release the Scrapers

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use.

What Are Keywords, and Why Do They Matter?

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content).

The Truth: SEO and content marketing overlap. A lot.

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for."

Anchor text is still a huge ranking signal

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine.