Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website.
The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Hopefully your website is
laid out in a way that allows users to easily find the content or pages that you want to promote. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty.
Google is aware that paid linking goes on
Analytics tools such as Google Analytics, Google
Search Console, Ryte and HubSpot enable you
to examine many important details about your
website and its usage. For example, the HubSpot
tool can identify which organic keywords are
already driving traffic to your website. The same
is true of Google Search Console, which is free.
These keywords create a good base of core
keywords and give you a list of keywords that
you can use to measure the performance of your
future SEO efforts. By continuing to create
quality content that provides
immense value to the searcher and satisfies their original
search (whether that’s answering a question, listing
ideas, educating the reader, etc.), you’ll be well on your
way to creating content that search engines want to see
and provide to searchers. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt.
Add valuable insight to the content you create
Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want. Machines are writing stories and that is often something Google is not a fan of. Gaz Hall
, an SEO Expert from the UK, said: "Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far."
Removing the guesswork from SEO
Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. There is a massive
amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting.