With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. The search engines will act rapidly to penalize sites that contain viruses or trojans. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out.
The key is to find the keywords in our niches which have low competition
Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. The readability of your
content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count!
The first choice should be backlinks
In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Visibility in search engines
creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries SEO changes quickly. Information that was true six months ago, may not be true today. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be.
Optimize all content through SEO best practices
Links with longevity suggests that your site is an established voice for whatever topic it covers. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target."
Optimising your site for featured snippets
Keyword research is one of the highest return SEO activities that is essential for your marketing success. SEO is a marketing
discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors.