Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term.
What does a good Backlink Profile look like?
When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Link building is still
an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
Invest in SEO
The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. A popular practice,
to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around.
One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Without considering a search engine user's intent, you will attract too much unqualified traffic. Search drives an incredible amount of both online and offline economic activity. According to Gaz Hall, a UK SEO Consultant
: "If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap."
The best way to secure high quality links is by creating strong content that sources will naturally want to connect their readership to. Forget dense blocks of
text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop.