Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience …

The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page …

Get people talking about your brand, and mentioning it on their website, or any website for that matte While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that …

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every …

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. To truly …

. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some …

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few …

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. From the point of view of search engine optimization an entry in a business directory is important; it makes the website in question easier …

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Google very quickly recognizes if a backlink matches the target …

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. Get a clear understanding of what is Search Engine Marketing and its different branches are, i …

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. You shouldn’t only target 1 keyword, even if you have a very small budget or think that …

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Sites that promote “thin,” low-value content run the risk of …

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. On-page optimization is one part of search engine optimization and, as the name …

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Search engines like Google can tell the difference between links set …

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain …

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in …

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. When optimizing …

Link building is also spreading brand awareness and capturing referral traffic. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Google is constantly evolving to better understand the context …

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page Appropriate use of headers are …

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared …

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Content marketing can be very effective in …

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. SEO takes some time. There’s no legitimate way around that. But SEO is also …

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Another major …

To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. On-page …

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Google continues to use natural, quality inbound links as a main ranking factor. SEO or Search Engine Optimization is one of the techniques …

Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Google defines duplicate content as large blocks of text used …

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should …

If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as …

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. The SEO of your website is largely …

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Make sure you pick a permalink structure that fits your goals …

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Many people still think that having a high volume of crawlable and indexable pages is always better. The internet today is overwhelmed with tons of DIY SEO tips …

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free …

It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t …