Stop changing your domain name

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Build your site with a logical link structure …

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The first choice should be search marketing

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this …

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SEO Competitor Analysis

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching …

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Use Google Keyword Planner To Find Untapped Keywords

Ensure that your site loads quickly, not just where you're located, but from around the world. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove …

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Is your content visible in search results?

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your …

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Satisfy a compelling customer need

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. It’s easy to assume that Google already understands the content and relevance of each and every page …

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