Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Build your site with a logical link structure …

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this …

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching …

Ensure that your site loads quickly, not just where you're located, but from around the world. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove …

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Duplicative or unnecessary website content can also hold you back from your true ranking potential. Check archive …

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your …

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. It’s easy to assume that Google already understands the content and relevance of each and every page …