Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back.
Technical aspects of building links
Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Keyword mapping involves hierarchically
classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Using social media for your business has numerous benefits, but it’s never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise higher and higher in search results. To avoid spreading yourself too thin, consider focusing a majority of your social efforts on two platforms, or hiring a part-time social media expert. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from.
First, your content needs to be on the first page
Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. There’s no clear formula,
or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there.
Remember that quality is more important than quantity
When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. "
Satisfy a compelling customer need
Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Use description meta tags
provide both search engines
and users with a summary of
what your page is about!
In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content.