is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more importance and authority you have in the eyes of search …

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! Undoubtedly, mobile SEO is distinct …

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Speaking from experience, I have often seen product manufacturers describe a product from their point of view. While producing incredible content may …

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your …

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Community hijacking involves finding online communities that …

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also …

While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off …

Link building is also spreading brand awareness and capturing referral traffic. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Google is constantly evolving to better understand the context …

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages The most important user signals are the bounce rate and the click-through …

People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is …

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta …

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. Search is the #1 driver of traffic to content sites, beating social media by more than 300% If you don’t know where to submit a …

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Remember, great quality and …

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. Have you ever monitored …

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. Remember how people say …

The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. If everyone’s mobile device had a screen size and the power of a …

One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do …

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl …

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. 9 …

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different …

Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. SEO is very simple, and unless you’re a very large company it’s probably …

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. As long as you provide products and/or services at a physical address …

When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you …

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link …

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Make sure you pick a permalink structure that fits your goals …

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion …

Keywords should be relevant. This means your site should be a satisfactory destination for users. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use …

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this …

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

Ensure that your site loads quickly, not just where you're located, but from around the world. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove …

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template …

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very …