Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices.
Localize your content for a better experience
Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Optimizing for search engines
and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Google offers another tool called Google Website Optimizer
that allows you to run experiments to find what on-page changes will
produce the best conversion rates with visitors. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer?
The basics of Website Optimization
SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Imagine what a one-second
increase in website load time could do for Amazon? More importantly, what could it do for you? Add structured data markup in your website's code to include vital business information for Google to find and showcase. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process.
Check & Review Google Analytics Account
As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. Gaz Hall, from SEO Hull
, had the following to say: "An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines."
Linking to taxonomies
Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. SEO takes some time.
There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in.