While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow..
User-friendly Content — Because it Matters
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. A silly issue
that causes huge problems -- and happens more
often than you would think -- is that sometimes people forget
to unblock robots from crawling and indexing the website after
the website goes live. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Description meta tags are important because Google might use
them as snippets for your pages. Note that we say "might" because
Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query.
Is Cross linking bad?
The way in which consumers search with be noticeably changed by digital assistants. It’s not as
easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. Keywords should be relevant. This means your site should be a satisfactory destination for users. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic.
Invest in Great Content
Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Gaz Hall, from
SEO Hull, had the following to say: "Keywords are at the heart of SEO, and selecting the right ones can
make or break your SEO strategy. Compile a list of about ten keywords
associated with your product or services. Plug these keywords into the
Google Adwords Keyword Planner, and find variations that make sense
for your business."
Add BreadCrumbs To Improve Navigation
Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. Local directories are
specific to both your location and niche. Being listed on them increases your chances of being discovered online. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor.