When it comes to long-term SEO strategies, there are so many tactics to consider. Add structured data markup in your website's code to include vital business information for Google to find and showcase. For a search engine to be able to display relevant results when a user makes a search …

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. People have different search behaviours and of course languages based on their location so you need to …

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Many business owners create a website and find that they are receiving international inquiries about …

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. For advanced users, the information an analytics package provides, combined with data from …

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it …

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. To truly …

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

Anyone with a site that provides useful content and has the right network can now drive organic traffic. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of …

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Another major …

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense …

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free …

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching …

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. Errors record page requests that failed. Server errors are identified by status codes. HTML …

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your …