You need to look at your website’s analytics to see what actually happens there. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Narrow down your focus …

Do you know if it is working for you and bringing you more clients? SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” You should …

Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few …

What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. Search engines are answering machines. Whenever a user types in his/her query and presses the …

You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your …

However, consider that Google is judging the content of eCommerce websites similar to regular content sites. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. 70% of the links clicked on by web users are organic results …

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Google Trends data can help improve forecasts of the …

Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. If you apply this term to …

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. To …

However, there are legitimate reasons to have live pages with similar content. It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading …

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. We can judge a site visually in …

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Nearly, 74% of consumers …

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a …

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what …

If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn …

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes …

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. There are …

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. A strong linking structure and other internal SEO best practices can provide that. Google learned that when people search for the term “SEO,” they …

Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. You can use off-page optimization to improve your website’s reputation and authority. This depends …

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Title tags and meta descriptions are …

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. Creating and …

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey …

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. SEO’s journey to a technicality driven …

Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Creating evergreen content is …

The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. When consumers search vocally, their …

Expect increased conversions, particularly those from visitors who arrived via organic search. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable …

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. While external links …

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Over the past few years, one of the most common phrases in SEO has …

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. When Google returns its search results, it produce two types of results: organic …

Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you …

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. SEO isn’t an …

While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Links aren't everything in SEO, but search …

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers …

The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Content marketing has become a major player concerning SEO in the past …

Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. Despite all …