Currently Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the …

A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. If your content offers relatively little value – and it …

If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Too many low-quality pages might cause you site wide issues in the future, not just page level issues. If you uncover duplicate content, check the organic traffic for each of …

Everyone keeps hearing the phrase “content is king”, but what does that really mean? People often click away from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work …

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Social media, though not necessarily a ranking factor, can be extremely important to your organic campaign. If your document appears in a search results page, the contents of the title …

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Even then, the first three spots in the search engine results pages tend to attract …

Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. There are many other items which can affect a website’s search ranking …

Want to drive more quality traffic? Optimize your content for Google answer boxes! The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines …

Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual …

Search queries are an average of three words long, and more than 25 percent are only a single word. If you scroll down, you will see the area considered to be “below the fold.” The term “fold” originated from the printing industry and is a precisely folded edge of paper …

Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology …

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site …

From an organizational perspective, when an entire company has not embraced the importance of SEO, you run into problems where you get a developer who goes out and they they code page and then they completely break your canonicals or they obfuscate all the content behind a Javascript script or …

Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. If your site isn’t mobile optimized, you’re at a serious search disadvantage. Make sure that your site’s structure and hierarchy are as clear and …

Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. When any business goes online, the advertising works best to garner a huge amount of web traffic. However, with the use of paid search advertising …

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Users often know what they want once they reach a site, and turn to in-site navigation to find their desired topic. Using internal links throughout your website can also increase the ranking of your website …

Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. Our search autopilot switches off …

The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. If a site …

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Some users might link to your page using the URL of that page as the anchor text. If …

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Adding endless pages of irrelevant …

For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The search engines attempt to measure the quality and uniqueness of a website’s content. One method they …

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing …

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Rankings matter. But they’re not the metric you should be …

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Everyone likes to see a nicely designed website, but given a choice between …

If you want people to link to you, make it easy for them. Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page …

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t. People have different search behaviours and of course languages based on their location so you need to …

Ensure that your site loads quickly, not just where you're located, but from around the world. Top-ranking webpages in Google have shorter URLs. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter …

External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. The ultimate goal …

You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and …

Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful …

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never …

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link …

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. There are a number of ways to get relative monthly search …

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. Search engines are the primary method of navigation for most Internet users. For great search …

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities …

Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will be given the priority. You cannot use do follow and no follow simultaneously. This won’t …

Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. For advanced users, the information an analytics package provides, combined with data from …

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Quality will win over quantity every time …