If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Keep in mind however that search engines will show their own automatically generated page snippet over your descriptions if they think it will be more relevant to the current search query.

The infamy behind hits

If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. The biggest challenge with SEO Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet?

Tell me more about widgets

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. It’s a familiar situation: you enter your search term in a search engine, click on a result and then… you wait. If nothing, or very little, appears to be happening, you click on your browser’s Back button and select a different search result, without even consciously thinking about it.

Why your digital marketing strategy should centre around dynamic pages

With the rise in mobile use, local SEO has become a major part of any business’ search engine optimisation and marketing strategy. As the best SEO services will tell you, local SEO gives you the opportunity to build a community around your business in your local area. What’s more, it can be a great way to take advantage of bypassing traffic and attract local footfall into your business. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "SEO versus SEO Services"

Remember that plugins make the web go round

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. There I'm always amazed by the agility of osoo on this one. are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other.