Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for getting attention – building links is much easier when you have content worth linking to.
Create an interactive tool for good SEO
The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. Arguably, one of the
most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement.
Include relevant keywords into your site headings
Every site-owner needs to gather links and local business owners would probably benefit even more for good links. It does not matter
if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere.
Don't Forget: Content and Links
If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. It has long been understood that Google’s ranking algorithm is complex (by design). According to SEO Consultant
, Gaz Hall: "The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page."
How can cross linking help your website visitors?
A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. Including a Contact Us
page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Search is the #1 driver of traffic to content sites, beating social media by more than 300% Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect.