Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. On-page optimization is one part of search engine optimization and, as the name suggests,
it covers all the measures and modifications that are made on your own website. There are
several elements on your website which you can influence and which enable search engines
to index your content and understand what it is about.
It’s time to revolutionize our approach to anchor text diversification
A great way to incorporate all those valuable local keywords into your website is to create valuable content. Fresh, unique content has great SEO benefits, but it will also help to establish you as a reputable, reliable and knowledgeable business. Plus, you can use it for link-building efforts and share it on social media to widen your reach there, too. Employ keyword targeting.
This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. Make a list of the keywords for
which you want to rank highly. Does the content you share on social media
and your blog cover those keywords? Zero in on one or two of your most
desirable keywords and find ways to make content under those keywords
more shareable. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further.
Aligning Questions to Content
Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. Don’t worry
if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. If search users commonly misspell a keyword, you should identify and use it.
Landing page and site user experience
Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! According to
SEO Consultant, Gaz Hall: "Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too."
Consider your exposure options for your content
Let’s begin with something practical – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. The key is
to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag.