Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Search engines have a limited ability to recognize images, animation, video and audio.

Move From m. to Responsive Design

SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Figure out how you want Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured.

Make a concerted effort to keep up with Google Updates

URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query strings. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Organic search is a long-term and generally much better margin solution.

Schema mark-up is a requirement for your content

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. According to SEO Consultant, Gaz Hall: "Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. "

Adopt a flat website architecture

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. The canonical URL tells you / Google what the source of a page is.